What to Wear for Your Family Photoshoot – Helpful Advice from a Cheltenham Family Photographer


Choosing what to wear for your outdoor family photoshoot can feel like a big task. Coordinating outfits for everyone, while also trying to find something that makes you feel confident and comfortable, can be overwhelming. But don’t worry – I’m here to help.


With a little preparation and a few simple tips, we can turn a good photoshoot into a beautiful, timeless experience that your family will treasure forever. As a Cheltenham family photographer, I’ve worked with families all across Gloucestershire and beyond, and I know just how much a little styling guidance can help bring everything together. Let’s jump in.

Start With a Colour Palette

Choose a colour palette of around four to six shades that reflect your family’s style. I love deep, rich earthy tones complemented by soft neutrals. Wearing the right tones adds warmth, harmony, and depth to your images.


A subtle pop of colour can add interest and variety, but try to avoid neon colours, which tend to distract from faces and emotional moments. If you’re ever unsure, go for timeless neutrals like beige, cream, brown, or rust. These shades always photograph beautifully. Cream is particularly flattering in natural light and is preferable to white, which can sometimes appear bluish in bright sunlight.

Family enjoys sunset moment together on grassy lakeside bank during golden hour in autumn setting.
Cozy family moment with stuffed bunny on blanket during spring blossom season outdoors.
A figure in a polka dot dress stands amid a field of vibrant purple wildflowers at sunset in a wooded setting.

Plan Around One Person First


Begin by choosing the outfit for the trickiest person to dress – whether that’s the pickiest dresser or the one with the fewest wardrobe options. Once that outfit is set, build the rest of the family’s looks around that colour scheme.


Avoid clothing with logos, text, or characters. These tend to date your images and draw attention away from the people in them. Peppa Pig might be a big hit in your house today, but probably not something you’ll want featured in your family portraits in ten years.

Candid spring photo showing child in burgundy top and headband sitting with someone in white dress outdoors.

Add Patterns and Texture Thoughtfully


As a general rule, include one patterned item for every three or four people. A small floral print works beautifully, while large, bold patterns can be overpowering. Avoid thin stripes or tight checks, which may distort in photographs. If in doubt, feel free to send options my way – I’m always happy to help.


Layering is another great way to add texture and interest. Think linen, muslin, or a soft touch of lace. During cooler months or on chilly summer evenings, a chunky knit adds a cosy, tactile quality to your images. Layers also keep everyone warm without resorting to bulky coats, which rarely photograph well.


Coordinate, Don’t Match


The goal is for your outfits to complement each other without being overly matchy. Use a range of styles – dresses, shirts, rompers, cardigans, jackets – and distribute your chosen colours thoughtfully across everyone’s outfits.


Consider how outfits will look both as a group and when individual family members are photographed alone or in pairs. A helpful trick is to lay all the outfits out a few days before your session. If one piece keeps drawing your eye, tone it down with layers or swap it out. For example, a bright red dress might be balanced with a soft pink cardigan to keep the overall look harmonious.


A group sits together on a large fallen tree trunk against an autumn mountainous landscape on an overcast day.
Two people stand together in a wildflower meadow during golden hour with trees in the background.
Two young children laugh and play together in a grassy field at golden hour near a pond.

Comfort Is Everything


The most important thing is that you feel like the best, most relaxed version of yourself. Avoid clothing that’s too tight or that makes you feel self-conscious – discomfort always shows in the photos. Choose clothes that allow you to move freely, scoop up your little ones, or have a tickle fight on the grass without worrying about wardrobe malfunctions.


Personally, I love flowy, empire-line dresses that swish when I move. They’re flattering, photograph beautifully, and add lovely movement and life to the images.


What About Shoes?

Shoes can be tricky. My advice is to go simple and practical – shoes you can walk in easily and that won’t draw attention away from your face. Sandals work well in summer, while brown or tan boots are perfect for autumn. And don’t forget about socks. Choose neutral, plain socks because yes, they will show up in your images.

Styling Support and Client Wardrobe


Clothes won’t make or break your session, but they can definitely elevate it. They help create a beautiful backdrop for the true magic – your family’s love, laughter, and connection.


When you book your session with me, you’ll receive a beautifully designed Welcome Guide filled with styling tips, outfit inspiration, and ideas tailored to family photography here in Gloucestershire. I’m also happy to chat through options, give feedback, and help make this part feel simple and stress-free. I’m constantly growing a small client wardrobe of flattering, versatile pieces you’re welcome to borrow. Just let me know if you need help styling your session.

A couple cuddles on a rust-colored blanket in a golden field of tall grass during sunset.

If you’re looking for a Cheltenham family photographer with a heart for storytelling and a love of capturing connection, I’d love to hear from you.

Two people share a tender moment while sitting on a blanket in a golden autumn meadow at sunset.

See more real families' outfits in action on my homepage.


Click Here